CHALLENGE: Design a website for both desktop and mobile, targeting university graduates and offering low-interest, personal loans. 

SOLUTION: The visual keywords chosen were straightforward, friendly, and reliable. The palette was selected to be inviting, communicate warmth, and tie into colors commonly associated with money. Imagery was selected based on warmth and relatability. The layout was created to be clean and spacious, with visual hierarchy emphasizing clear and straightforward information relevant to the target audience. Videos were included to make the site more engaging, and a footer with high-profile endorsements was also included to emphasize the trustworthy and reliable nature of the company. 

SKILLS: Art Direction, Ideation, Brand Strategy, Identity, Typography & Layout, UX/UI, InDesign, Photoshop, Illustrator, and Figma.