CHALLENGE: Create a cover and article targeting extreme sports enthusiasts who are seeking a gritty and authentic insight into the lives and mentality of athletes involved in these disciplines.

SOLUTION: The visual keywords I selected were gritty, boundary-pushing, and dynamic and my choices for layout, composition, font, palette, image-treatment and texture were driven by them.

SKILLS: Art Direction, Ideation, Copywriting, Brand Strategy, Identity, Typography & Layout, Print Design, Mixed Media, InDesign, Photoshop, and Illustrator.